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Case Study: A National Health Management Business

The weight loss industry in the United States is now worth a record $72 billion, and with numerous untapped markets still left unaddressed in the past decade, the potential upside for retail weight-loss businesses has never been higher.* One weight-loss company came to Calexus seeking a solution to their problem of lapsed customers and how to get them back on track towards their dreams of a healthier body that they could take pride in. Despite a 5% reduction in the client’s budget for targeting and acquiring “RTA” or “Return to Active” customers, Calexus Solutions, understanding how analysis-based targeting drives message crafting and communications approach, provided fundamental segmentation services and subsequent segment-specific targeting strategies.

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